Cornwall businesses should be showing their uniqueness
It's a land as famous for toiling tin in the past as tantalising tourists today. Surrounded by brooding waters and peppered with mines, Cornwall also houses some of the most creative minds in the country.
With a relaxed and friendly attitude, the county boasts a rich diversity of businesses. From designers to wordsmiths and caterers to crafters, there is a focus on bringing the elements of Cornwall's unique aesthetic to the fore. Websites use images of the sea, whilst restaurants focus on provenance: incorporating what grows naturally. Artists gather natural resources to produce.
Over time, many creatives cite the sea as an inspiration. From the anthropomorphic rocks to the inky waters, Cornwall's natural beauty weaves itself around those who visit and wraps itself inside those who live here; forever holding hearts.
Its unique landscape: from the rugged rocks on the North Coast to the harsh hilltops on the moors, from the sandy arcs of St. Ives to the rattling flotilla of Fowey; is what makes Cornwall different. What makes it unique. And it's this uniqueness that inspires innovation and commands such intense creativity.
In many places, Cornwall is still untouched. Standing above the villages below, the chatter of waves and skreigh of seagulls gives way to a subtle silence on top of Roughtor or Carn Brea.
This is what sets Cornwall apart from anywhere else.
And whereas local businesses use the impressive imagery of the county to speak for itself when creating websites, leaflets and brochures, what some of them must remember to do is use the language too. Telling stories from the sea will reach out to clients.
Using the language of the landscape invites the reader to envisage the idiosyncrasies Cornwall has to offer. Building a narrative that reflects the beauty, balanced with the bleak; the slow pace contrary to the crowds; is exactly what will wrench on people's hearts and make them remember you and your brand.
Raised by the volatile winds and weather worn wanderings of Boscastle, writer Laura Barnes from Palaver Maven relocated to the popular port of Falmouth to set up her bespoke writing and PR campaign company.
With a focus on producing content that has meaning and stands out from the rest, Laura has managed the press campaign for the local Bude For Food festival, the launch of the Tiddlybot robot on Raspberry Pi, and everything from children's clothes to bicycle hire.
To find out more about these services or to have a chat about anything from seafood to strategy, visit her website at www.palavermaven.co.uk