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Archive: West Country Tourism Businesses Prepare for Digital TV Switchover

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Archive article: This post was originally published before the West Country switched from analogue to digital television. The advice, contact details and deadlines in the original article are now obsolete. At the time, research from Digital UK suggested that many hotels, guest houses and other tourism businesses across the West Country were not yet fully prepared for the move to digital television. Only 40% of the hoteliers and bed and breakfast owners surveyed had converted all the televisions in their guest rooms. A further quarter had partly completed the work, while more than a third were still relying entirely on analogue television. Holiday lets were reported to be the best prepared, while holiday parks and caravan parks were among the least likely to have completed the change. The campaign encouraged tourism businesses to plan ahead, particularly because the switchover was due to take place during the busy summer season. At the time, reliable television and inte...

James Cracknell Leads the “Get Home Safe” Initiative

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Stella Artois has found that up to 83% of us will get frustrated when trying to get home after a night out, due to not planning our journeys home in advance. They are encouraging people to make a plan to ‘get home safe’, which builds upon Stella Artois’ commitment to responsible drinking. This initiative is lead by former Olympic rower and gold medalist James Cracknell. James is certainly a man who all too well understands the importance of planning, especially as he is about to set off on a race to the South Pole with Ben Fogle. “From my experiences I know the importance of making a plan and getting home safe so I was really excited when I was asked to lead the Stella Artois campaign. It doesn’t matter if you are heading to the South Pole or East Finchley this Christmas everyone should make a plan to get home safe.” Gender seems to play a big role. 45% of men as opposed to 25% women will find themselves caught short with no way of knowing how they will get home. This is because, ...