Europeans Holidaying in the UK

If you were watching the breakfast news on the BBC this morning, you would have seen the clip included above; very positive news for those in Cornwall, and especially B&B owners. It is rarely good news when we hear that the Pound is weak against the Euro, but it has caused a flood of Europeans to visit their island neighbours.

Cornwall will benefit a great deal from the foreign visitors - with much of the economy based in the tourist trade - and along with those from across the seas, many are choosing to stay in the UK for their holidays. All of the accommodation owners I have spoken to have mentioned that their bookings are up, with many visitors choosing to stay for two weeks instead of one as they previously had.

The news report also mentioned the advantage of web based advertising to reach these visitors. Having a website for your business is now considered essential, the greater majority of consumers look for a business online first, even if only for contact details. In this time of economic uncertainty, it is vital to make sure that every aspect of your business is working at its best, and an effective online presence is very much a part of this.

It is good to see news reports that are picking up on the positive aspects of the financial climate, and as a businessman myself, it certainly helps to keep me focused. This is also a subject close to my heart - brought up in this county in a tourist related business, and now working primarily in web design Cornwall - but it is important and valuable reportage for bed and breakfast owners along with all sorts of other enterprises looking to take advantage of the influx of tourists.

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