Two Thirds Of Tourism TVs Still Need Switching
Many West Country hotels and B&Bs still receiving analogue, in fact, two-thirds of tourism businesses in the West Country have televisions that risk going blank when the region switches to digital later this year – at the height of the summer tourist season. Latest research from Digital UK, the independent switchover body, reveals that only 40% of hoteliers and B&B owners across the region have fully converted televisions in all guest rooms – up from 27% in January 2007. A quarter of the respondents (25%) had partly switched to digital and more than a third had analogue only. The research in the West Country region also found that: • However, 44% of those surveyed in the West Country believe they are fully prepared for switchover or have upgrading to digital well underway. • Only 12% have yet to make any plans. • Holiday lets were the most likely to be fully converted and holiday and caravan parks the least likely to have taken steps. Bill Taylor, South West Regional Manager fo